In the attractional model, it's all about getting people to come to you. In the relational model, it's about going to meet people where they are in ordinary life and living as a Christ follower. Attractional methodology works to draw a crowd as quick as possible and offer a product (give a sales pitch). Relational methodology takes an investment of time and friendship.
I'm not sure these are mutually exclusive. I think there is possibly a hybrid option here. BUT, I prefer the relational side. It makes sense. I've encountered Jesus Christ and that changes me and how I live. It should be natural that my relationship with Christ has an effect on all aspects of my life, especially all my other relationships. I do not draw myself out of culture, but I engage people through culture, at least the parts where my life intersects theirs.
Relational takes a long-term view of building a relationship. The aim is to populate the kingdom of heaven on earth, not simply fill pews. The Relational Evangelist (which every Christian should be) brings the kingdom of heaven to people where they are, much like Jesus is depicted doing in the Gospels. We work to bring to the world: peace, justice, beauty, creativity, love, blessing, health, reconciliation, forgiveness, redemption--the values/ideas/lifestyle of Jesus Christ, the kingdom of heaven. Relational methodology is about influencing the people around you by the way you live (as Christ).
The problem most of us "church people" face is that we "joined" a church and quit making new friends outside of church. We've disengaged. The way I've been taught to alleviate this problem as a leader is to have "bridge events" where we create space for "church people" to interact and build bridges with "non church people" (lack a good term for that). What if we took a different approach and used the events/activities that are already going on in our everyday ordinary lives?
For example, I recently convinced another church to open their gym for some time for men to play basketball. I saw it as a way to invite people and build relationships with guys I don't know well. It is working. That is happening. But now I feel like I have to pull a "bait-n-switch" tactic to get them to "come to church". A better way would probably have been to go join an already existing basketball league/program in my community. Then I could build relationships and live out my faith in noticeable ways that my new friends would want to investigate further.
A hybrid methodology is possible, but it is hard to avoid feeling a bit deceptive about a "bait-n-switch". The bridge event would need to have no hidden motive other than the stated good that the event does for the community. It would still provide a space for relational evangelists to mix and interact with "non church people" and begin building bridges and relationships. I consider this hybrid because you're still doing some marketing to get people to come to something instead of sending "church people" to go where "non church people" are and build relationships.
What do you think? Am I on target? Any adjustments that you would suggest?